About Us

Company Info:

Experience Financial Group is a boutique, financial services firm focused on residential and commercial lending which was founded to fill the void of the two most important items lacking in the industry:  service and experience.

Personalism and professionalism have declined in banking relationships.  From day one, EFG has focused on a “white glove” approach to the experience.  There are no transactions at EFG, only relationships.

Our team is focused on your best interests with the goal of either saving or making our customers money.

Our services and products include all types of residential mortgages, commercial real estate, equipment and lines of credit.

Matt Parker

President and CEO

A 23 year, veteran of the financial industry, Matt Parker serves as the President/CEO of Experience Financial Group.  He is responsible for the day to day operations and management of the company as well as assisting clients achieve their financial goals.

Prior to EFG, he served as the President serving the Dallas and Collin County areas for Alliance Bank and was responsible for all aspects of banking including commercial and mortgage banking.

Previously, he was Business Banking Executive for the North and Central Texas regions at BBVA, charged with management of 40+ commercial bankers and a network of 200+ branches.

Prior to BBVA, he was Head of Retail Banking at Old Second Bancorp leading retail, business banking, and customer service and has served as President-Midwest Markets for BofA within its Countrywide Bank unit, in charge of a 6 state footprint and a member of the executive team that developed its unique banking environment.

He’s accumulated executive level experience in retail, commercial, residential and investment banking; been lauded as an industry expert and named “40 Most Successful under 40” in 2 different states and by several organizations.

Described as a mentor, advocate for the less fortunate, serious/terminally ill children committed to giving back, he has volunteered over 500 hours to various organizations each of the last 12 years.

In 2015, 2016, 2017 & 2018, he was elected by the City Council of McKinney to the Armed Services Board/Commission; and subsequently, was elected Treasurer. He serves on the Boards of Old Main Holdings as Vice Chairman, Parker Foundation as Chairman, Phi Kappa Tau’s UNT chapter as BOG Chairman, of private, family foundations and is a founding member of the National September 11 Museum in New York. He has served on the national board of Phi Kappa Tau, United Way, Rebuilding Together and numerous other organizations.

Passionate about the Serious Fun Children’s Network (f/k/a Hole in the Wall Camps) and Double H Ranch, he is in his 18th year volunteering at least a week of vacation as a counselor for seriously ill children and created PFHH to benefit the camps.

He has also been an adjunct professor, lecturer and guest speaker at universities and events throughout the country.

Xiao Lin

Regional Manager for Ohio

Xiao Lin is the Regional Manager for Ohio. She will be responsible for all day to day activities of the organization within the state.

Upon the announcement, Matt Parker, the company’s President and CEO stated, “I am extremely grateful to the state of Ohio for this approval and this shows the company’s continued success with this recent expansion. Having someone who is engrained in the Cleveland and Youngstown communities like Xiao is exciting as she and her team will continue to live up to EFG’s mission of giving the best service and experience to every client and customer.